Campaign
As a part of our senior coursework at Auburn University, we must complete the PR Campaigns class in which our professor assigns us into groups with the task of creating a campaign for a non-profit organization or professional company. For my group's campaign, we teamed up with Mammoth PrintShop to implement a campaign for the company targeted toward three local publics: businesses, schools and churches. At the end of the semester, we presented the proposal to Whitney Zech, the production manager, and Eric Fisher, the traffic manager. Please feel free to flip through or even probe in the contents of our campaign below. I included a few examples of our tactics at the end but you can find the flier, brochure and postcard on the Illustrator link to your right.